Client
tiny-roosters
Services
Brand Identity / Animations
Business Model
Videogame Development
Country
USA
An independent studio making bold, unforgettable games
An independent studio making bold, unforgettable games
An independent studio making bold, unforgettable games
An independent studio making bold, unforgettable games
The Challenge
Stand out in a loud industry. Fun — without losing edge. A brand with character and gaming credibility.
Stand out in a loud industry. Fun — without losing edge. A brand with character and gaming credibility.
The Challenge
Stand out in a loud industry. Fun — without losing edge. A brand with character and gaming credibility.
The Challenge
Stand out in a loud industry. Fun — without losing edge. A brand with character and gaming credibility.
What we did
Simplified the concept. Refined the character. Made it instantly recognizable and built to scale.
Simplified the concept. Refined the character. Made it instantly recognizable and built to scale.
Brand Positioning
Brand Positioning
Built for gamers, easy to spot and hard to forget.
Built for gamers, easy to spot and hard to forget.
Design Voice
Design Voice
Simple, sharp, and character-driven.
Simple, sharp, and character-driven.
Key Outcomes
Key Outcomes
A character with attitude — distinct and memorable
Instant recognition as a gaming brand
Bold personality without the clutter
A visual identity that stands out in the gaming space
What we did
Simplified the concept. Refined the character. Made it instantly recognizable and built to scale.
Brand Positioning
Built for gamers, easy to spot and hard to forget.
Design Voice
Simple, sharp, and character-driven.
Key Outcomes
A character with attitude — distinct and memorable
Instant recognition as a gaming brand
Bold personality without the clutter
A visual identity that stands out in the gaming space
What we did
Simplified the concept. Refined the character. Made it instantly recognizable and built to scale.
Brand Positioning
Built for gamers, easy to spot and hard to forget.
Design Voice
Simple, sharp, and character-driven.
Key Outcomes
A character with attitude — distinct and memorable
Instant recognition as a gaming brand
Bold personality without the clutter
A visual identity that stands out in the gaming space
“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.
“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.
“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.
“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.
They made the rebrand process easy, clear, and fun. The result is a brand we’re proud of, setting us up for success.”
Tash, Amy, and Sophie
Team Propella
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