The Owner
The Owner
The Owner

Client

the-owner

Services

Brand Identity / Web Design / Social Media

Business Model

Network Community

Country

Spain

A concierge-style community for high-end female founders.

A concierge-style community for high-end female founders.

A concierge-style community for high-end female founders.

A concierge-style community for high-end female founders.

The Challenge

Create a bright, dynamic brand that's rooted in strength over cliché femininity.

Create a bright, dynamic brand that's rooted in strength over cliché femininity.

The Challenge

Create a bright, dynamic brand that's rooted in strength over cliché femininity.

The Challenge

Create a bright, dynamic brand that's rooted in strength over cliché femininity.

What we did

We built a brand that feels real, modern, grounded, and strong.

Something that speaks to women who live fast, think sharp, and blend business with lifestyle.

We built a brand that feels real, modern, grounded, and strong.

Something that speaks to women who live fast, think sharp, and blend business with lifestyle.

Brand Positioning

Brand Positioning

Redefining Female Founder Network

Redefining Female Founder Network

Design Voice

Design Voice

Confident, modern, intentional.

Confident, modern, intentional.

Key Outcomes

Key Outcomes

  • A bold identity with real edge

  • Resonated with women who value both ambition and authenticity

  • Breaks from the usual feminine community aesthetic

What we did

We built a brand that feels real, modern, grounded, and strong.

Something that speaks to women who live fast, think sharp, and blend business with lifestyle.

Brand Positioning

Redefining Female Founder Network

Design Voice

Confident, modern, intentional.

Key Outcomes

  • A bold identity with real edge

  • Resonated with women who value both ambition and authenticity

  • Breaks from the usual feminine community aesthetic

What we did

We built a brand that feels real, modern, grounded, and strong.

Something that speaks to women who live fast, think sharp, and blend business with lifestyle.

Brand Positioning

Redefining Female Founder Network

Design Voice

Confident, modern, intentional.

Key Outcomes

  • A bold identity with real edge

  • Resonated with women who value both ambition and authenticity

  • Breaks from the usual feminine community aesthetic

“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.

“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.

“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.

“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.

They made the rebrand process easy, clear, and fun. The result is a brand we’re proud of, setting us up for success.”

Tash, Amy, and Sophie

Team Propella

Brand Lift Studio © 2025

Brand Lift Studio © 2025

Brand Lift Studio © 2025

Brand Lift Studio © 2025