Client
propella
Services
Brand Identity/ Animations/ Social Media/ Collateral
Business Model
Property Development HMOs
Country
UK
A property development team creating vibrant, design-led HMOs
A property development team creating vibrant, design-led HMOs
A property development team creating vibrant, design-led HMOs
A property development team creating vibrant, design-led HMOs
The Challenge
Three founding personalities. One brand voice. Speaking to two different audiences
Three founding personalities. One brand voice. Speaking to two different audiences
The Challenge
Three founding personalities. One brand voice. Speaking to two different audiences
The Challenge
Three founding personalities. One brand voice. Speaking to two different audiences
What we did
Built a brand with serious credibility for investors and real character for tenants.
Balanced trust with energy, making the brand both investable and liveable.
Built a brand with serious credibility for investors and real character for tenants.
Balanced trust with energy, making the brand both investable and liveable.
Brand Positioning
Brand Positioning
Women Reshaping Property Investment
Women Reshaping Property Investment
Design Voice
Design Voice
Confident, human, vibrant.
Confident, human, vibrant.
Key Outcomes
Key Outcomes
Stand out in a traditional market.
Investors trust it. Tenants want it.
Innovation and empowerment at the core.
An identity rich in symbolism.
What we did
Built a brand with serious credibility for investors and real character for tenants.
Balanced trust with energy, making the brand both investable and liveable.
Brand Positioning
Women Reshaping Property Investment
Design Voice
Confident, human, vibrant.
Key Outcomes
Stand out in a traditional market.
Investors trust it. Tenants want it.
Innovation and empowerment at the core.
An identity rich in symbolism.
What we did
Built a brand with serious credibility for investors and real character for tenants.
Balanced trust with energy, making the brand both investable and liveable.
Brand Positioning
Women Reshaping Property Investment
Design Voice
Confident, human, vibrant.
Key Outcomes
Stand out in a traditional market.
Investors trust it. Tenants want it.
Innovation and empowerment at the core.
An identity rich in symbolism.
“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.
“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.
“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.
“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.
They made the rebrand process easy, clear, and fun. The result is a brand we’re proud of, setting us up for success.”
Tash, Amy, and Sophie
Team Propella
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
SPAIN NETWORK COMMUNITY
The Owner
Brand Identity / Web Design & Development
Social Media / Email Design
UK REAL ESTATE
Hayat Developments
Brand Identity / Web Design & Development
Social Media / Brand Collateral
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Brand Lift Studio © 2025