Client

earthpix

Services

Brand Identity / Web Design & Development Brand Collateral

Business Model

Social Media Group

Country

USA

Evolving an iconic social media name into a full, recognizable brand.

Evolving an iconic social media name into a full, recognizable brand.

Evolving an iconic social media name into a full, recognizable brand.

Evolving an iconic social media name into a full, recognizable brand.

The Challenge

A global travel community. Millions of dreamers and doers. One brand that inspires both to explore deeper.

A global travel community. Millions of dreamers and doers. One brand that inspires both to explore deeper.

The Challenge

A global travel community. Millions of dreamers and doers. One brand that inspires both to explore deeper.

The Challenge

A global travel community. Millions of dreamers and doers. One brand that inspires both to explore deeper.

What we did

Built a brand with global appeal for travellers and real identity for creators.

Gave the brand a signature look — so every campaign showed up strong and stayed top of mind.

Built a brand with global appeal for travellers and real identity for creators.

Gave the brand a signature look — so every campaign showed up strong and stayed top of mind.

Brand Positioning

Brand Positioning

Inspiring the world to explore through powerful visuals

Inspiring the world to explore through powerful visuals

Design Voice

Design Voice

Vivid, adventurous, consistent.

Vivid, adventurous, consistent.

Key Outcomes

Key Outcomes

  • Built instant recognition through cohesive design

  • Stood out in a saturated travel space

  • Turned wanderlust into action through engaging storytelling

  • Created a brand that invites people in

What we did

Built a brand with global appeal for travellers and real identity for creators.

Gave the brand a signature look — so every campaign showed up strong and stayed top of mind.

Brand Positioning

Inspiring the world to explore through powerful visuals

Design Voice

Vivid, adventurous, consistent.

Key Outcomes

  • Built instant recognition through cohesive design

  • Stood out in a saturated travel space

  • Turned wanderlust into action through engaging storytelling

  • Created a brand that invites people in

What we did

Built a brand with global appeal for travellers and real identity for creators.

Gave the brand a signature look — so every campaign showed up strong and stayed top of mind.

Brand Positioning

Inspiring the world to explore through powerful visuals

Design Voice

Vivid, adventurous, consistent.

Key Outcomes

  • Built instant recognition through cohesive design

  • Stood out in a saturated travel space

  • Turned wanderlust into action through engaging storytelling

  • Created a brand that invites people in

“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.

“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.

“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.

“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.

They made the rebrand process easy, clear, and fun. The result is a brand we’re proud of, setting us up for success.”

Tash, Amy, and Sophie

Team Propella

Brand Lift Studio © 2025

Brand Lift Studio © 2025

Brand Lift Studio © 2025

Brand Lift Studio © 2025