Client

cabal-capital

Services

Brand Identity / Web Design & Development Social Media / Email Design

Business Model

Real Estate

Country

UK

Shaping smarter living through design-led HMOs

Shaping smarter living through design-led HMOs

Shaping smarter living through design-led HMOs

Shaping smarter living through design-led HMOs

The Challenge

Balancing sophistication, trust, and creativity. Design clarity that reflects leadership in co-living spaces.

Balancing sophistication, trust, and creativity. Design clarity that reflects leadership in co-living spaces.

The Challenge

Balancing sophistication, trust, and creativity. Design clarity that reflects leadership in co-living spaces.

The Challenge

Balancing sophistication, trust, and creativity. Design clarity that reflects leadership in co-living spaces.

cabal-capital

cabal-capital

What we did

Built a brand that attracts capital and earns tenant loyalty.

Designed with precision. Trusted, thoughtful, and built to last.

Built a brand that attracts capital and earns tenant loyalty.

Designed with precision. Trusted, thoughtful, and built to last.

Brand Positioning

Brand Positioning

Redefining co‑living investment with design and detail

Redefining co‑living investment with design and detail

Design Voice

Design Voice

Confident, meticulous, modern.

Confident, meticulous, modern.

Key Outcomes

Key Outcomes

  • Stood out in a crowded real-estate market

  • Delivered high-yield, hands-off investments through smart design

  • Turned properties into desirable homes with meticulous detail

What we did

Built a brand that attracts capital and earns tenant loyalty.

Designed with precision. Trusted, thoughtful, and built to last.

Brand Positioning

Redefining co‑living investment with design and detail

Design Voice

Confident, meticulous, modern.

Key Outcomes

  • Stood out in a crowded real-estate market

  • Delivered high-yield, hands-off investments through smart design

  • Turned properties into desirable homes with meticulous detail

What we did

Built a brand that attracts capital and earns tenant loyalty.

Designed with precision. Trusted, thoughtful, and built to last.

Brand Positioning

Redefining co‑living investment with design and detail

Design Voice

Confident, meticulous, modern.

Key Outcomes

  • Stood out in a crowded real-estate market

  • Delivered high-yield, hands-off investments through smart design

  • Turned properties into desirable homes with meticulous detail

“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.

“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.

“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.

“They took on the challenge of uniting three different personalities into one brand and absolutely nailed it.

They made the rebrand process easy, clear, and fun. The result is a brand we’re proud of, setting us up for success.”

Tash, Amy, and Sophie

Team Propella

Brand Lift Studio © 2025

Brand Lift Studio © 2025

Brand Lift Studio © 2025

Brand Lift Studio © 2025