Cabal
Cabal
Cabal

Client

cabal-capital

Services

Brand Identity / Web Design & Development Social Media / Email Design

Business Model

Real Estate

Country

UK

Hands-off co-living investments backed by design thinking and end-to-end execution.

Hands-off co-living investments backed by design thinking and end-to-end execution.

Hands-off co-living investments backed by design thinking and end-to-end execution.

Hands-off co-living investments backed by design thinking and end-to-end execution.

The Challenge

Create an identity for a business with strong projects but no defined brand presence in a crowded HMO market.

Create an identity for a business with strong projects but no defined brand presence in a crowded HMO market.

The Challenge

Create an identity for a business with strong projects but no defined brand presence in a crowded HMO market.

The Challenge

Create an identity for a business with strong projects but no defined brand presence in a crowded HMO market.

cabal-capital

cabal-capital

What we did

We transformed a project-led business into a brand by identifying his strengths and building a clean, smart identity around them.

We transformed a project-led business into a brand by identifying his strengths and building a clean, smart identity around them.

Brand Positioning

Brand Positioning

Smart, design-led living for the modern HMO market.

Smart, design-led living for the modern HMO market.

Design Voice

Design Voice

Simple, modern, efficient.

Simple, modern, efficient.

Key Outcomes

Key Outcomes

  • A defined brand that communicates value with clarity

  • A modern identity that reflects smart, efficient HMO living

  • Stronger visibility and credibility in the UK HMO sector


What we did

We transformed a project-led business into a brand by identifying his strengths and building a clean, smart identity around them.

Brand Positioning

Smart, design-led living for the modern HMO market.

Design Voice

Simple, modern, efficient.

Key Outcomes

  • A defined brand that communicates value with clarity

  • A modern identity that reflects smart, efficient HMO living

  • Stronger visibility and credibility in the UK HMO sector


What we did

We transformed a project-led business into a brand by identifying his strengths and building a clean, smart identity around them.

Brand Positioning

Smart, design-led living for the modern HMO market.

Design Voice

Simple, modern, efficient.

Key Outcomes

  • A defined brand that communicates value with clarity

  • A modern identity that reflects smart, efficient HMO living

  • Stronger visibility and credibility in the UK HMO sector


"Everyone I have showed it to so far has been impressed

"Everyone I have showed it to so far has been impressed

"Everyone I have showed it to so far has been impressed

"Everyone I have showed it to so far has been impressed

The Brands & Logos are fantastic, and Brand Personality and Tone of Voice are spot on. "

Edward Clifford

Founder Cabal Capital

Brand Lift Studio © 2025

Brand Lift Studio © 2025

Brand Lift Studio © 2025

Brand Lift Studio © 2025